AAJA - BYSTANDER INTERVENTION PSA
ART DIRECTION // PRODUCTION // PROJECT MANAGEMENT // SOCIAL GRAPHICS
In response to the alarming surge in hate incidents targeting the Asian American community, Advancing Justice – LA, a leading legal and civil rights organization, launched its first-ever bystander intervention initiative which included the debut of a PSA narrated by actor Ken Jeong and illustrated by award winning Illustrator James Yang to promote awareness and usage of bystander intervention methods.
This :90 second video brings you through the 5D’s of Bystander Intervention which one can safely use to intervene a situation.
Click HERE to watch the :30 commercial version of this video. Both videos combined garnered over 9.5 million views in the height of the
COVID-19 pandemic, educating more individuals of these actions.
Social graphics for web usage
Various earned-media placements that picked up the launch of our video.
